The Tobacco Products Directive (TPD) was introduced in 2001 by the European Commission, to improve product quality and public safety around the sale of tobacco-based products.
In 2014, the TPD was updated to include the regulation of eCigarettes & eLiquid products. To put it simply, most of the laws applicable to the sale & advertising of normal cigarettes would also apply to eCigarettes & eLiquids.
From 20 May 2017, eCigarettes and associated products will be regulated in Europe under Article 20 of the TPD (2014/40/EU).
It states that EU countries will have to comply with the new regulations including the supply of eCigarettes and eLiquids. Imports into the EU are also bound by the same laws. For example, a UK business that imports eLiquid from the USA would be responsible for ensuring that the products meet TPD guidelines.
Customer safety is at the heart of everything we do at iBreathe. In fact, we put into place all of the following, years before they became a part of TPD. Meeting legislations is not enough for us at iBreathe - we always strive to exceed them.
As part of iBreathe's commitment to providing the highest quality eCigarettes & eLiquids in the industry, we have expanded our manufacturing capacity and global reach by investing in a factory in California, USA.
This factory will be dedicated to manufacturing iBreathe's high VG Cloud eLiquid range, which will be available at your local stockists soon.